If you don’t have a strategy, or maybe you want to review which business issues are important to include within a strategic review, we’ve set out the 10 most common problems, which in our experience arise if you don’t have a strategy.
Digital Marketing Strategy Formulating
Here are reasons why your business needs a digital marketing strategy:
To find the right direction
I find that companies without a digital strategy (and many that do) don’t have clear strategic goals for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don’t have goals you likely don’t put enough resources to reach the goals and you don’t evaluate through analytics whether you’re achieving those goals.
To know your online marketing share
Customer demand for online services may be underestimated if you haven”t researched this. Perhaps, more importantly, you won’t understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behaviour, competitors, propositions and options for marketing communications.
To know about the market share of competitors
If you’re not devoting enough resources to digital marketing or you’re using an ad-hoc approach with no clearly defined strategies, then your competitors will eat your digital lunch!
To have a powerful online value proposition
A clearly defined online customer value proposition will help you differentiate your online service encouraging existing and new customers to engage initially and stay loyal.
To get familiar with your online customers well enough
It’s often said that digital is the “most measurable medium ever”. But Google Analytics and similar will only tell you volumes of visits, not the sentiment of visitors, what they think. You need to use other forms of website user feedback tools to identify your weak points and then address them.
You haven’t integrated your marketing efforts
It’s all too common for digital marketing activities to be completed in silos whether that’s a specialist digital marketer, sitting in IT or a separate digital agency. It’s easier that way to package digital marketing into a convenient chunk. But of course it’s less effective. Everyone agrees that digital media work best when integrated with traditional media and response channels.
You don’t have enough budgets for marketing
Insufficient resource will be devoted to both planning and executing e-marketing and there is likely to be a lack of specific specialist e-marketing skills which will make it difficult to respond to competitive threats effectively.
You’re wasting money and time through duplication
Even if you do have sufficient resource it may be wasted. This is particularly the case in larger companies where you see different parts of the marketing organization purchasing different tools or using different agencies for performing similar online marketing tasks.
You are not catching up to stay ahead of others
If you look at the top online brands like Amazon, Dell, Google, Tesco, Zappos, they’re all dynamic – trailing new approaches to gain or keep their online audiences.
10. Your Website and social media profiles need Optimization
Every company with a website will have analytics, but many senior managers don’t ensure that their teams make or have the time to review and act on them. Once a strategy enables you to get the basics right, then you can progress to continuous improvement of the key aspects like search marketing, site user experience, email and social media marketing. So that’s our top 10 problems that can be avoided with a well thought through strategy. What have you found can go right or wrong?
So, establishing a digital marketing strategy is not that easy. Having a full proof digital marketing strategy is like having an asset to any company of any industry. That’s why you need to take help from an expert agency to prepare a result oriented digital marketing strategy. We would like to recommend Red Maroon to you. It’s a super digital marketing agency working based in Bangladesh and rendering services world wide. Recently, they got an award of Best Digital Marketing Agency in Bangladesh. Contact them, express your requirements and see how they can help you.